Search Engine Optimization has proved to be a crucial part of any online marketing strategy. Search engines are the primary tool people use to find brands on the Internet. How, then, can a company expect to attract new customers without a strong foothold on search engines? Without a proper SEO strategy, brands run the risk of getting lost in the shuffle and fading into Internet obscurity. It takes a skilled and expertly trained staff to fully manage SEO, as it is an ever-changing science that can take years to fully understand.