Our success and yours hinges on developing and implementing a digital marketing strategy that fuels sustainable growth. A good digital marketing strategy can support growth…
Financial Services & Banking
5 Must-Have Onboarding Emails That Banks and Credit Unions Should Send In Sequence
Today, conventional banks and credit unions have an ever-growing pool of competition. Thanks to the emergence of more and more challenger “banks” like Simple, Chime…
Convincing Customers to Switch Banks with Digital Marketing
Switching Banks is Hard. Luckily, it’s not impossible. Switching. Banks. Is. Hard. Like – getting-a-toddler-to-sit-still, opening-a-pickle-jar-on-your-91st-birthday, changing-political-views-on-social-media hard. Yet as financial institutions, we all…
Social Media Strategy for Multiple Location Businesses
The digital landscape for how you market your business and connect with customers at a local level is extremely important. As more local businesses create…
A User Generated Content Guide for Community Banks and Credit Unions
Once upon a time, community banks and credit unions cornered the market on personalized communications and a neighbor-to-neighbor experience for their customers. But now, with…
Using Technology to Grow Your Banking Customer Base
At the Bank Director Conference in April, I sat down to chat about growing customer relationships. Check out my 4-minute intro to how automated email…
Using Cool Automation to Give New Customers a Warm Welcome
Banks and Credit Unions call it “onboarding:” A series of communications that cultivates the relationship with a new customer and provides an opportunity to (eventually)…
creating a Likeable Facebook promotion
For bank marketers, social media strategy is crucial to being accessible to customers. It’s also very different than, say marketing for Oreo or Boulevard Beer. Bank marketers need to find a way to make your Facebook campaign particularly likeable. Here’s how one of our clients did it.