About SPIN! Pizza:
With 19 locations nationwide (and growing), SPIN! features a distinct, inviting atmosphere that appeals to all ages and is known for its exceptional, artisan food made from fresh ingredients without the gourmet price and eclectic, affordable premium wines.
Spin! Pizza approached emfluence about helping them automate their loyalty emails. The client states: "SPIN! Pizza loves to spoil our customers on their birthday with 20% off the meal or pizza of their choice. Prior to September 2014, we were manually sending batched emails each month. The hand-stamped look of the email creative represents SPIN!’s hand-made mantra. The coupon outline at the bottom helps customers see right away that they can show this email to redeem. First, we knew we needed to save ourselves time. We’d been sending this email manually, taking hours that we didn’t need to. Second, we wanted to see redemption rates on this email continue to be strong or grow."
Using emfluence's Marketing Platform and email strategists, Spin! Pizza is able to send automated offers to their customers on their birthday and for special events the restaurant supports across the country. Our proprietary technology is able to pull new customer data from the client's POS system. The Results? 75% decrease in time spent per month on the campaign ROI: 3600%+ Response rate: 48.7% open rate & 10% redemption rate from those who opened
"The automated email garners a 49% open rate (more than double our average open rate on other emails), and we saw 595 birthday coupon redemptions out of 11,500+ emails sent! Our bonus result was the number of tweets and online mentions we got from diners redeeming their birthday coupons at various SPIN! locations. We’ve engaged hundreds of birthday coupon diners on social media in just 3 months.” - Tory Thaemert, Marketing Manager, SPIN! Pizza
- To reduce the amount of time spent on manually inputting thousands of customer records a day, SPIN! Pizza needed a marketing technology overhaul.
- To allow SPIN! to spend more time on strategy and less on the tactics, we leveraged our SaaS marketing platform and expertise in email strategy.
- A 75% reduction in time the SPIN! team spent on manual data transfers and a 49% open rate on their automated birthday campaign.
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