social media marketing

Social media sits alongside content and email marketing in an ecosystem that I like to call the holy trinity of inbound marketing. When the power…

As marketers, we’re always up for exploring innovative ways to reach new audiences and connect with current ones. Driving local engagement with target audiences can…

Social media has become an integral part of the customer experience especially in this day and age where many things have gone digital. These platforms…

Social media is a powerful tool with ways to connect people unlike ever before. Customers are able to interact with businesses in real time and…

As much as we hate (or love) to admit it, social media has become a core part of our lives, and as a result, our…

Video is, without a doubt, the most preferred content format on social media amongst Gen Z audiences who flock to the big three social video…

Social media is a powerful tool that pretty much everyone has jumped on, especially in the past few years. It helps you nurture current customers…

Like other forms of social media, TikTok is a useful way to connect with your audience and potential customers. This is a platform that is…

There’s been no shortage of social and content topics to touch on this year as we continue to navigate the world of platform algorithms, marketing…

Clients constantly tell me that they “don’t get” social media. That’s a shame because it really isn’t rocket science. Social media is just an extension…

By this point, we all know that there’s more to social media than following up on trends and creating the most exciting content. Instead, social…

There can be a lot of pressure and expectations when it comes to the holidays — not just for consumers looking to top off their…

Social media is the ultimate channel for communication these days. In an age that’s dominated by packed schedules and juggling tasks, social media has become…

If you really break down how B2B and B2C marketing works, the end goal is the same. It seems like the marketing world these days…

If your social media campaigns lack engagement, it may be time to inject a little personality into your brand and invest in influencer marketing.   …

Let’s go back to those marketing 101 courses that break down the details of how the world of selling works. There’s the traditional path for…

The world of Facebook Ads revolves around a few distinct ideas—the first being your objective, the second being your ad format, and the third being…

Learning the intricacies of Facebook is not something you can master overnight, especially when there are so many factors involved in making a post great…

We’d all love for our Facebook posts to work exactly like we have in mind, showing up exactly when and where we want them to…

Social media has driven the way society interacts with one another. This is a highly personalized world of its own which means making a post…

If you boil a great marketer down to their essence, you’ll find a storyteller. They share ideas, entertain and inform, as a way to guide them down…

When Instagram first rolled out their new Instagram Stories feature in 2016, many people (myself included) were very skeptical. These short videos seemed like a…

Whether you use social media or not, there’s a good chance your target audience does and would be delighted to see you slide into their…

“Social media has truly caused a massive shift in the world of marketing.” I’m sure you’ve heard this same sentiment repeated a thousand different ways,…

For the past several years, the concept of increasing consumer data privacy has been gaining momentum and has been slowly impacting how marketers use your…

Acquiring leads can be difficult. Getting the right leads can be costly. And, getting them to come to you can be a slow process. So,…

It’s hard to comprehend how small paid media ads used to be. My earliest working memories involve having to abbreviate company names to fit into…