Instagram Stories as a Content Format: Influencing B2C and B2B Audiences

Instagram Stories as a Content Format: Influencing B2C and B2B Audiences

If you boil a great marketer down to their essence, you’ll find a storyteller. They share ideas, entertain and inform, as a way to guide them down…

How Often Should You Post to Social Media?

How Often Should You Post to Social Media?

Whether you use social media or not, there’s a good chance your target audience does and would be delighted to see you slide into their…

Anything You Can Do, Digital Can Do Better | Radio Edition

Anything You Can Do, Digital Can Do Better | Radio Edition

So, You Decided to Run Terrestrial Radio Ads… Why: You wanted to achieve mass reach, with a low CPM, to reach a captive audience. You…

Instagram Stories: The Snap Fight is On

Instagram Stories: The Snap Fight is On

Is it obvious that Instagram Stories is a Snapchat rip off? Absolutely. Does it matter? Not in the least. If you already have Instagram, you now have the feature power of Snapchat behind it. Without the trouble of building and managing a completely separate channel and audience.

Instagram Announces 60-Second Videos

Instagram Announces 60-Second Videos

Today Instagram announced that it will be lifting its previous 15-second cap on video capabilities in favor of the new 60-second format. For a long time brands have been confined into figuring out ways to share their message on the creative social media giant in a 15-second format. With 4x that amount now available, brands have more time to get inventive but why the big change all of a sudden?

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