Ways Digital Marketing Can Support Your Upcoming Events

Ways Digital Marketing Can Support Your Upcoming Events

As we return to in-person events, you might be feeling a little overwhelmed, and maybe even a bit rusty when it comes to your event…

What We’ve Learned from Four Months of Virtual Events

What We’ve Learned from Four Months of Virtual Events

Virtual events are not a new concept. Prior to the pandemic, you might have attended the occasional webinar or virtual training session. However, since COVID-19…

How SEO Can Boost Your Marketing Automation Efforts

How SEO Can Boost Your Marketing Automation Efforts

SEO can boost your marketing automation efforts in these three ways: Build leads and lists through qualified organic traffic Utilize existing organic data to optimize…

How to Convince Your Boss to Send You to the 2018 And Then Some Conference

How to Convince Your Boss to Send You to the 2018 And Then Some Conference

You know the value in attending the emfluence And Then Some Conference. But how do you relay that effectively when asking for your company’s support…

How to Run a Million Dollar Sweepstakes

How to Run a Million Dollar Sweepstakes

A Dirty Word? Let’s start with a bit of education on the topic. When I hear the word sweepstakes the first image is the memorable…

5 Things You’ll Learn How to Do at the And Then Some Conference

5 Things You’ll Learn How to Do at the And Then Some Conference

Haven’t bought your ticket to the annual emfluence And Then Some Conference yet? There’s still time!   We’re officially two weeks away from this all-day…

7 Reasons to Attend the Marketing Platform Conference

7 Reasons to Attend the Marketing Platform Conference

It’s that special time of year when email and digital marketing enthusiasts gather in Kansas City for smart strategy and new features in the emfluence…

emfluence Wins 9 Awards & Best in Show!

emfluence Wins 9 Awards & Best in Show!

The 2016 KCDMA AMBIT's Award show was a great night for the emfluence team and our wonderful clients! This year, the gala was held at…

8 Reasons to Attend the emfluence User Conference (even if you’re not a user)

8 Reasons to Attend the emfluence User Conference (even if you’re not a user)

Every year, emfluence hosts our Marketing Platform User Conference to share valuable marketing knowledge, best practices and tools. We have found that when marketers  all get…

Fall Conference Roundup: From digiSTORY to BMAKC

Fall Conference Roundup: From digiSTORY to BMAKC

October was positively stuffed full of marketing knowledge and valuable insights, thanks in large part to two conferences brought to the Kansas City area. The…

SMX East Recap: The Art of SEO in Google’s (Still) Rapidly Changing World

SMX East Recap: The Art of SEO in Google’s (Still) Rapidly Changing World

Taking the stage on the first day of SMX East is Marshall Simmonds, famed CEO of Define MG and longtime SEO professional. I am excited to be reporting from New York all of the excitement and adventure surrounding this years Search Marketing Expo! Blog posts will be coming rapidly and I frantically try to share all of the valuable information shared for the next four days.

Trends in Email Marketing in 2014

Trends in Email Marketing in 2014

At the 2014 emfluence Marketing Platform User Conference — dubbed “RE:one-to-one” — I shared the big trends I see in my day-to-day work in email…

Photos from the Conference are up

Photos from the Conference are up

Thank you to our speakers, our Platform team and, of course, our users (clients) for another great user conference! Photos of the day are up…

emfluence Marketing Platform User Conference – June 18th in Kansas City

emfluence Marketing Platform User Conference – June 18th in Kansas City

Join us for the emfluence Marketing Platform User Conference Read more at the EventBrite Page:      Agenda     |     Speaker Bios…

emfluencer Dave and client Mercedes-Benz of KC to speak at EEC14

emfluencer Dave and client Mercedes-Benz of KC to speak at EEC14

emfluence CEO, David Cacioppo and our client Kris Nielsen from Soave Automotive Group/Mercedes-Benz of Kansas City will be speaking at the 2014 Email Evolution Conference in Miami, January 23.

what’s in store for the 2013 Marketing Platform User Conference

It’s almost summer which around emfluence means it’s time for our annual emfluence Marketing Platform User Conference! A full day of sessions on best practices, training on new features in our Platform and case studies from our savvy clients. We’re brewing a lineup of super powered content for this year’s conference and we thought we’d let you sneak a peek at the sessions:

sxswi hangover: 5 takeaways on responsive web design

Responsive web design was a popular topic in many sessions. One in particular I attended “What You See Is What You Spec’d” touched on not just the importance of a flexible web design but the how-to. Here are my five takeaways from the session.

sxswi hangover: social media customer service

sxswi hangover: social media customer service

In a fantastic SXSWi panel on the growing area of social customer service, the people behind the social media voices of Southwest Airlines, Chase Financial and Samsung spoke to a packed room about how the big guys handle (and learn from!) social media. My 3 favorite quotes:

sxswi hangover: learning to learn fast

sxswi hangover: learning to learn fast

Tim Ferriss, author of The 4-Hour Workweek & The 4-Hour Chef, insists, “You can become word-class in something in 6 months or less” if you learn to learn the right way. In his many experiences, he’s broken down the process of successful learning and shared a few key tips with session attendees:

sxsw hangover: 7 super-cool promotions I saw at SXSWi 2013

sxsw hangover: 7 super-cool promotions I saw at SXSWi 2013

I’m finally getting through some of my notes, tweets and photos from South by Southwest’s Interactive Conference in Austin just over a week ago. I’ve found more good tidbits than I know what to do with, so for the next few days I’ll post some of the juiciest content. In this pic-filled post, check out some of the coolest promos and giveaways I ran across.

sxswi hangover: 10 of my favorite takeaways from SXSWi 2013

sxswi hangover: 10 of my favorite takeaways from SXSWi 2013

I’m finally getting through some of my notes, tweets and photos from South by Southwest’s Interactive Conference in Austin just over a week ago. I’ve found more good tidbits than I know what to do with, so for the next few days I’ll post some of the juiciest content. First up: 9 of my favorite takeaways from various sessions.

SXSWi – Rockin’ Email ROI Presentation

A big thanks to all who joined for my Future15 session at South by Southwest Interactive, “I Want My $28! Rockin’ Email Marketing ROI.“ As…

emfluencer Jessica Best to speak at SXSWi 2013

emfluencer Jessica Best to speak at SXSWi 2013

This year, our Community Director, Jessica Best won’t just be attending South by Southwest, she’ll be presenting! Among the top notch speaker line-up in Austin this March, you’ll find our emfluencer speaking on how to make your email marketing really… well, *rock.*

integrating – not just adding – social media to your marketing mix

In 2012, SocialIRL hosted half a dozen full-day conferences on using “Social Media for Nonprofits” and I’ve had the pleasure of being among the line-up,…

social media marketing for trade shows

Last Thursday, emfluence CEO David Cacioppo presented a Lunch ‘n’ Learn at Skyline headquarters on best practices in social media for marketing at trade shows. In the last few years, it’s almost impossible to attend a conference that doesn’t have a hashtag and a Twitter strategy. And with good reason: social media enhances your visibility, brand sentiment and leads to more conversations than standing on the booth floor alone. Here are a few ways Dave highlights that marketers should be using to increase visibility and traffic before, during and after the show.

top 9 coolest things I saw at SXSWi 2012

top 9 coolest things I saw at SXSWi 2012

South by Southwest Interactive (SXSWi) felt like “Disney World for Geeks” in 2012: All the well-known characters from the Tech world were there. Souvenirs and tchotchkes were out of control, and around every street corner: something completely mind-blowingly cool and innovative. Here are easily the 9 coolest things I saw at SXSWi 2012 from Aurasma to Chevy to Google.

top 12 takeaways from SMX West

Search Marketing Expo (SMX) West took place last week in downtown San Jose, California at the McEnery Convention Center. This was “the biggest and best SMX show ever” according to Chris Sherman, Vice President of Event Programming for SMX. I agree! This show featured honest conversation, open sharing, and interaction between experts and novices alike. Deciding which sessions to attend was tough – there were many great options. I focused heavily on SEO, with some local search and social mixed in. Here are the top 12 takeaways I brought back to Kansas City with me.

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