We’re all about improvement here at emfluence. Anything we can track, improve, and celebrate gets us a little giddy. Things we can track, but cannot improve, not so much... So, when I updated the look of the emfluence blog recently with some small tweaks, I thought it would be a good time to verify that what I had done helped performance (or at least didn’t hurt it). Enter Google’s PageSpeed Insights.
Image is everything. Your hard work, your history, and your reputation are stored in the images you share in traditional and digital media formats. Traditional media has rules and regulations for sizing and clarity to ensure your image comes out exactly the way you want it. The digital environment also has rules. But the difference between the two is that, in the digital world, the rules change – frequently!
As with any PPC/Display advertising campaign, there are no magic bullets to guarantee success. The best ad-campaigns are crafted through strategic audience targeting, identifying KPIs and objectives up front and tracking/testing performance analytics.
These are the keys to effectively *tweak* social marketing campaigns to see favorable results. Creating a successful video ad campaign is, in many ways, an even loftier task than a traditional static image ad. But the pay-off in audience engagement and viewership is well worth the creative commitment to video.
In part of one of this three-part series about social video ads, I reviewed the social media industry’s shift towards promoted video ads. The focus was specifically on Facebook, as they continue to emphasize native video content recently announced ANTHOLOGY, their in-house publishing and production shop for advertisers.
Facebook and other leading Social Platforms have been placing an increased focus on what’s known as the “Visual Language.” This digital content phenomenon has grown rapidly on a global scale and is comprised of variety of different mediums, including: GIFs, emojis, and other forms of shareable photos and video. Specific to video, in 2014, 76% of Americans who use Facebook report that is the primary platform where they are discovering video content.1
Monday morning, the emfluence team welcomed an entire new team to the office. The Spiral16 team is joining emfluence and moved from their Overland Park, KS, office to emfluence’s downtown Kansas City, MO, headquarters.
More and more, audience members want to spend their time and money with brands that create a relationship. Companies offering valuable content for consumers, in return for desired traffic and/or conversions, form deeper connections with consumers and are more likely to stay top-of-mind. This approach, content marketing, is becoming an expectation for how brands interact with their audience members. The Content Marketing Institute defines content marketing as:
I’m a big fan of Drupal, possibly the biggest in our office. Over the past seven years, I’ve been thoroughly indoctrinated into all things best practice, patched inherited hacks, learned how to replace core components in ways that ensure the site can still auto update, and generally, just stretched the limit of what Drupal can do. So I thought it’d be a good time to step back and review just what it is I use Drupal for most often in custom development. I’ll start by giving some statistics on what hooks I use most, why. Then, just for fun, I’ll cover the the more rare cases.
As Google relies on a wider variety of link and social sources, content marketing has taken the cake. Yet another Google algorithm was released in early May that laser focuses on quality content. Everyone is in the content game, but few are effectively combining content and search strategy.
Chances are that you’ve heard of Conversion Rate Optimization (CRO), but what is it and why do you need it? Conversion rate optimization is the process of improving your website user experience to convert more visitors into customers.
We’ve all bounced off websites that don’t provide a clear message or navigation to get us what we need. Or worse, the website or form isn’t working the way that it should. By having a conversion rate optimization process in place, we can find and solve these problems to improve your customer experience and, ultimately, increase your profit.
First off, emfluence uses Amazon Web Services for all of the hosting that we provide. Before starting at emfluence, all of my server management experience had been on local servers, or providers who only did hosting. I had zero experience using any of the offerings of AWS and as you can see below, there are a lot of services that they offer.
The desire to merge Facebook business pages stems from a variety of reasons. Perhaps, you want to consolidate separate location pages into a main page. Or, you may have changed your brand name or concept slighlty and would like your page to reflect this. Recently, we helped 54th Street Grill & Bar merge "rogue" location pages into their main brand page.
Humans are visual. It's science. Our brains process visuals 60,000x faster than text, which explains the rise of interest around infographics. Forms of infographics have always been prevalent in print newspapers / magazines, and in the classic board meeting presentation, of course. However, the digital age has breathed new life into creatively communicating information through visual formats. Users are electing to consume their information through infographics... and they are looking for infographics.
Wordpress is one of my favorite development tools. It’s very easy to develop with and helps create a great experience for clients when they need to manage content or site settings. The biggest complaint I hear from some developers is that it’s a blogging platform, not a true Content Management System (CMS). While that may have been true in the early days of Wordpress, these days, it is the CMS behind all kinds of sites, from government and e-commerce to mobile apps. With a very small amount of work, any number of easily editable content types can be built.
Gone are the days of trying to wow your website visitors with over-the-top visuals that look nothing like anything their eyes have seen before. The visual web continues on its path of simplification, lead by minimalist design and the need to function well across multiple platforms. Instead of facing the challenge of creating a website design to knock your customers’ socks off, web designers are now tasked with making websites that are incredibly simple, yet somehow distinct. How can you design minimally while still giving your brand’s website distinction?
Whether you love it or hate it, brands are bound to jump on the April Fools bandwagon every year. 2015 was no different. Some brands generate better jabs than others, but here is a roundup of the favorite April Fools pranks we found.
Last week, emfluence and our wonderful clients won 13 KCDMA AMBIT awards for excellence in targeted, measurable marketing – 2 more than last year! emfluencers took home 6 gold and 7 silver awards in the Email, Social Media, Business-to-Consumer Marketing and Search Engine Optimization categories.
In a digitally reliant society with screens on screens, are you sure you’re paying attention to the right information? As marketers, making sure the data being shown is actually the information that is relevant to our goal is crucial!
The emfluence crew loves any occasion to celebrate great work, but was especially excited to attend the first-ever AMPS Awards -- an awards show put on by the Social Media Club of Kansas City, where awards were judged by fellow social media professionals on those points that mean the most when you're really in the business. emfluence and our pals (client) SPIN! Pizza were thrilled to have gotten a few nods from people we admire.
As a developer, I’m keenly focused on what goes out the door. Who will use my software, and what can they do to break it? How can I ensure the success of the client and their customers’ experiences? These things are pretty universal, regardless of the project. Over the last few years, I’ve come to realize that there are two different kinds of projects. The kind of project has a far greater impact on how I approach the work.
Thanks to the National Speakers Association Kansas City chapter for hosting me as their February presenter. I get to do a lot of social media for emfluence clients, but it's just as fun to talk to fellow professional speakers about how to use it for ourselves! A few of the tips?
Complex Drupal themes can quickly become unwieldy. Managing the pieces of your theme, and more importantly ensuring they are easily managed by those that come after you, requires a systematic approach. I’ve found that the easiest way to control an ever-increasing theme layer is to separate the components into entities, bundles, and view modes.
Facebook announced it will be implementing some major changes to their News Feed in 2015. Marketers for brands of all sizes will need to adapt their posting strategy to these new algorithm changes in order to continue to reach their owned Facebook audience. The first step in a revised strategy is to understand the changes that coming. Here are the top 5 things you need to know to be prepared:
1. The Changes Facebook is Making and What Marketers Need to Know
October was positively stuffed full of marketing knowledge and valuable insights, thanks in large part to two conferences brought to the Kansas City area. The digiSTORY conference was first up on October 22nd, focusing on the power of digital storytelling. The following week, BMAKC hosted a half-day “Create / Curate” content marketing conference on October28th.