In this age of data, endless supplies of information can be accessed with just a click of a button. But most of us have no idea what to do with all of the information available. One area confusing marketers is how to grab actionable insights from our site data. Whether you are a Google Analytics pro or novice, we all know that surfing through analytics can be difficult. Let’s do a quick test of our Google Analytics prowess:
Are you an all day every day user of the Amazon Web Services (AWS) management console? Do you represent a number of clients, each with their own AWS assets and separate AWS accounts? Do you find yourself managing dozens of AWS account credentials and juggling logins just to make small changes throughout your day? Are you tired of jumping through hoops before you can even start your work?
An interesting email arrived the other day that has caused me to rethink how I document the work we do for clients.
From: emfluence Accounting
Just received this from [our client’s controller]. We will need to make changes to the invoice descriptions…
Ok, sometimes clients want more details. Normally, the project and ticket names are enough, but there are some clients who want more. No problem - let’s check who it is, and what kind of details they are after.
At the intersection of relevance and creativity, it is easy to get frustrated with how much work can be involved in creating compelling visual content. Fortunately, there are tools to help alleviate some of your stress and provide you with high quality content all at once! Below, you will find a list of my top 5 tools for creating infographics (although there are many more out there) and the ways that each of them varies. Each of them has something special to offer with increasing features and involvement as you go down the list.
Brands too often forget the importance of using their email audience to drive social interactions. Just putting share buttons on your blog, or promoting individual blog posts via social media isn’t enough. By sending targeted email campaigns that feature content from your website, you’re more likely to see a spike in shares, especially if you include share options within the email itself.
For example, this is a graph of social shares from a client’s website. Can you guess which day the email was sent?
Google Analytics launched November of 2005 and yet, there are still so many misconceptions about what it is. Is it a giant analytics monster that constantly bombards you with numbers and charts? Or, is it a friendly guide to help you in your quest for finding the elusive conversions. The short answer is: a little of both. Fortunately, there are varying levels of Google Analytics to get acquainted with before getting thrown in the deep end of the analytical pool. For now, let’s just dip our toes in, shall we?
Pinterest is upping their ROI game to attract more marketers (and money) to their platform. Brands have already been playing with Paid Pins and now, we are seeing the Buyable Pins working their way into user feeds. With the paid pin campaigns I have done with clients so far, we have found a good deal of success with clicks and engagement at a relatively low cost per engagement (CPE) and cost per click (CPC).
Here's how to implement an effective content strategy solution for the busy content creator!
We all know content is the key building block to a successful web presence. Your users want to enjoy good quality content created with the reader in mind. There are many content strategy methods. Some you might have heard of include the skyscraper method, the cluster method, and drip down strategy. These strategies are all very effective when trying to create an effective blog. The toughest part, however, is planning the time to write your initial content!
The IRS audits an astonishingly low number of people – about 1% (Kiplinger, March 2015). Still, the word ‘audit’ makes hearts race and hands sweat. But there’s some good news. It’s not all about the IRS.
I, like much of the world, fell in love with the Minions in the Despicable Me movies, and my adoration for them has compounded. I have Minion plush, a Minion phone case, and I was even a Minion for Halloween (see picture below). My anticipation is at an all-time high to see the Minions movie, and I thought it would be the perfect opportunity to write about the genius behind this cute concept. Here are some lessons that marketers can gleam from these adorable yellow dudes:
We’re all about improvement here at emfluence. Anything we can track, improve, and celebrate gets us a little giddy. Things we can track, but cannot improve, not so much... So, when I updated the look of the emfluence blog recently with some small tweaks, I thought it would be a good time to verify that what I had done helped performance (or at least didn’t hurt it). Enter Google’s PageSpeed Insights.
Image is everything. Your hard work, your history, and your reputation are stored in the images you share in traditional and digital media formats. Traditional media has rules and regulations for sizing and clarity to ensure your image comes out exactly the way you want it. The digital environment also has rules. But the difference between the two is that, in the digital world, the rules change – frequently!
As with any PPC/Display advertising campaign, there are no magic bullets to guarantee success. The best ad-campaigns are crafted through strategic audience targeting, identifying KPIs and objectives up front and tracking/testing performance analytics.
These are the keys to effectively *tweak* social marketing campaigns to see favorable results. Creating a successful video ad campaign is, in many ways, an even loftier task than a traditional static image ad. But the pay-off in audience engagement and viewership is well worth the creative commitment to video.
In part of one of this three-part series about social video ads, I reviewed the social media industry’s shift towards promoted video ads. The focus was specifically on Facebook, as they continue to emphasize native video content recently announced ANTHOLOGY, their in-house publishing and production shop for advertisers.
Facebook and other leading Social Platforms have been placing an increased focus on what’s known as the “Visual Language.” This digital content phenomenon has grown rapidly on a global scale and is comprised of variety of different mediums, including: GIFs, emojis, and other forms of shareable photos and video. Specific to video, in 2014, 76% of Americans who use Facebook report that is the primary platform where they are discovering video content.1
Monday morning, the emfluence team welcomed an entire new team to the office. The Spiral16 team is joining emfluence and moved from their Overland Park, KS, office to emfluence’s downtown Kansas City, MO, headquarters.
More and more, audience members want to spend their time and money with brands that create a relationship. Companies offering valuable content for consumers, in return for desired traffic and/or conversions, form deeper connections with consumers and are more likely to stay top-of-mind. This approach, content marketing, is becoming an expectation for how brands interact with their audience members. The Content Marketing Institute defines content marketing as:
I’m a big fan of Drupal, possibly the biggest in our office. Over the past seven years, I’ve been thoroughly indoctrinated into all things best practice, patched inherited hacks, learned how to replace core components in ways that ensure the site can still auto update, and generally, just stretched the limit of what Drupal can do. So I thought it’d be a good time to step back and review just what it is I use Drupal for most often in custom development. I’ll start by giving some statistics on what hooks I use most, why. Then, just for fun, I’ll cover the the more rare cases.
As Google relies on a wider variety of link and social sources, content marketing has taken the cake. Yet another Google algorithm was released in early May that laser focuses on quality content. Everyone is in the content game, but few are effectively combining content and search strategy.
Chances are that you’ve heard of Conversion Rate Optimization (CRO), but what is it and why do you need it? Conversion rate optimization is the process of improving your website user experience to convert more visitors into customers.
First off, emfluence uses Amazon Web Services for all of the hosting that we provide. Before starting at emfluence, all of my server management experience had been on local servers, or providers who only did hosting. I had zero experience using any of the offerings of AWS and as you can see below, there are a lot of services that they offer.
The desire to merge Facebook business pages stems from a variety of reasons. Perhaps, you want to consolidate separate location pages into a main page. Or, you may have changed your brand name or concept slighlty and would like your page to reflect this. Recently, we helped 54th Street Grill & Bar merge "rogue" location pages into their main brand page.
Humans are visual. It's science. Our brains process visuals 60,000x faster than text, which explains the rise of interest around infographics. Forms of infographics have always been prevalent in print newspapers / magazines, and in the classic board meeting presentation, of course. However, the digital age has breathed new life into creatively communicating information through visual formats. Users are electing to consume their information through infographics... and they are looking for infographics.
Wordpress is one of my favorite development tools. It’s very easy to develop with and helps create a great experience for clients when they need to manage content or site settings. The biggest complaint I hear from some developers is that it’s a blogging platform, not a true Content Management System (CMS). While that may have been true in the early days of Wordpress, these days, it is the CMS behind all kinds of sites, from government and e-commerce to mobile apps. With a very small amount of work, any number of easily editable content types can be built.
Gone are the days of trying to wow your website visitors with over-the-top visuals that look nothing like anything their eyes have seen before. The visual web continues on its path of simplification, lead by minimalist design and the need to function well across multiple platforms. Instead of facing the challenge of creating a website design to knock your customers’ socks off, web designers are now tasked with making websites that are incredibly simple, yet somehow distinct. How can you design minimally while still giving your brand’s website distinction?