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Pacejet Doubles Paid Media Conversions

Pacejet had been engaged in paid media campaigns to generate awareness and attract new prospects. They invited the emfluence team to evaluate their strategy and provide recommendations on how they could increase their lead volume without increasing spend. In the first month alone, Pacejet’s media spend was down almost 50% during ramp-up, yet conversions were up 68% month over month, conversion rate improved by 140%, and cost per conversion improved 65%.

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The Impact of AI on SEO: Enhancing Human Expertise with Five AI-Optimized Strategies


The human mind is hardwired to worry. It imagines all manner of situations to help you prepare for the worst-case scenario. Historically, anxiety prevented us…

How to Choose the Right Digital Marketing Agency to Partner With


There are no two ways to look at it: marketing your business is difficult. It always has been, and as the digital landscape in which…

Google’s March 2024 Core Algorithm Update


On March 5th, 2024, Google announced a broad core algorithm update, as they do a few times a year. This newest update is called the…

Latest Diversity Initiatives at emfluence

The BrandLab’s Fearless Conference 2024

The BrandLab’s Fearless Conference 2024

The BrandLab’s 2024 Fearless Conference theme centered on moving from positive intent to real impact. This conference provided real-world experiences, examples, and actionable strategies to help our industry move to real impact. The Fearless Conference brings together business leaders, marketing professionals, human resources professionals, DEI professionals, community & education partners, and The BrandLab alums nationwide.

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