Web Development Methodology

emfluence web development methodology pairs expertise with a proven track record of guiding web projects like yours from concept to launch

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The four phases of an emfluence web development methodology

 

Assessment is the State of the Union phase of your web project. All parties among various subgroups centralize and consolidate the components required to begin this phase of your web project.

Project Kick-Off

Discuss and define project requirements, objectives, marketing goals and metrics for success

Stakeholder Survey

Interview client representatives for clarification of objectives, considerations and audiences of the project

Brand Audit

Gather and review brand guidelines and objectives to ensure new designs support and enhance the company brand.

CMS Assessment

Assess requirements and specifications for the implementation and/or upgrade of a mid-tier open source Enterprise CMS system

Comparative Web Assessments

Evaluate web sites in your market space to determine their relative success and failure in key areas

Content Audit

Survey of existing/pending content, assets and site architecture to develop an outline of existing site content and any architecture requirements

Web Analytics Review

Audit existing web metric reports, including identification of key pages, pathways and activities, lead conversion locations and frequencies

Website Info Architecture Assessment

Comprehensively assess goals and requirements for information architecture and infrastructure review; assess concerns, requirements and goals for navigation, content layout, existing lead generation strategies and process flows

Careful review of stated goals and objectives are coupled with best practices and engineering architecture recommendations to build a roadmap to success.

 

Information Architecture Strategy

Consult and recommend information architecture, including strategies for an information structure to enhance lead generation pathways; refine the site map and wire-frames illustrating page-level components

Implementation Roadmap

Consult and recommend information architecture, including strategies for an information structure to enhance lead generation pathways; refine the site map and wire-frames illustrating page-level components

Brand and Design Recommendations

Consult and recommend information architecture, including strategies for an information structure to enhance lead generation pathways; refine the site map and wire-frames illustrating page-level components

Lead Generation Strategies

Develop strategies for driving users into the sales funnel in support of internal programs and processes

 

In the development phase, web engineers finally begin to implement the tactics and strategies documented in Phase 2.

Web Concepting

Present design concepts for the home page and selected key pages, including varying colors, content, organizations, functional elements and imagery

HTML Templates

Incorporate approved content into new site templates

Navigation Library

Develop infographics to serve as communication tools that convey technical concepts via imagery

Flash

Create short animated Flash presentation for the homepage based on messaging and storyboard content from stakeholders

Look-And-Feel Kits

Construct brand-driven look-and-feel template kits for third party or external sites

Logo Development

Create an initial set of design concepts for the logo, focusing on options that are distinctive, flexible and promote a strong connection with the targeted characteristics

Corporate Communication Templates

Develop templates for standard printed and digital communication materials which may include data sheets, white paper, case studies, PowerPoint presentations and email messaging campaigns

Icon Library

Create specialized icons for use within the approved design

Launch is the final phase of emfluence’s web development methodology. Launch is your “Go Live” phase. Quality Assurance and Design Validation are two key areas that comprise a successful launch.

 

 

 

Website Production

Build foundational HTML templates and integrate content, navigation libraries, and Meta tags

Website Production Support

Comprehensively support design production (including prep of web-ready images and layout recommendations) and engineering production including HTML and/or CSS updates to ensure a smooth implementation

Post Launch QA

A comprehensive quality assurance process to test and eliminate system-level bugs

Web Source Files & Documentation

Prepare and deliver final source files for all templates and graphic elements

Design Validation Testing

Complete validation testing using the approved and fully prepared designs; develop primary profiles to providing a reasonable breadth of audience characteristics