Web E-Commerce Budgeting

You already have a cart, and you’re looking to relaunch it. Or this is your first pass at online shopping for your business, and you want your online shopper’s experience to be successful. Either way, consider that the success of an e-commerce site can be described with the following formula:

To increase visits by 10% usually requires an increase of much more than 10% in an already-large advertising budget. But following a systematic usability evaluation, even the smallest usability project can increase conversion rates by 10%.

emfluence e-commerce consultants know that it’s not enough for your store to look nice, it must act nice as well. Our solutions support the customer’s total experience, from location, to staffing, returns, payments and sales. It’s less about how cool it looks, and more about how elegantly it supports the shopper’s needs from beginning to end.

There are many usability concerns in e-commerce beyond the need to locate a desired product. Each and every usability deficiency in a design becomes an obstacle to the shopper’s ability and willingness to buy. Put simply: low usability equals lost sales. emfluence works hard for you to deliver the highest usability experience possible within your web e-commerce budgeting requirements.

Why Do People Abandon Shopping Carts?

1. People comparison shop.
2. Shopping carts are sometimes used to gather products people are contemplating buying, just to see what they would all cost, with tax, shipping and handling charges included.
3. Most sites have very poor support for comparison shopping. To compensate, shoppers often employ the strategy of placing multiple products in the shopping cart in order to compare them there.
4. The shopping cart may become abandoned because a site with cutting-edge features crashes the user’s browser, or because the user is interrupted during shopping.