Social Media Stakeholder Survey

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Getting all the players on the same page is the top-level, mission critical aspect of any social media initiative. The following stakeholder survey helps your team at emfluence ensure that on time and on budget projects flow from our company to yours.

General Info

  1. List primary contacts from your organization, and indicate who has final approval on content? Please include names, titles, email addresses, and phone numbers.
  2. What are key dates and events for your organization (trade shows, sponsorships, etc)?
  3. What, if any, is the budget range established for this project? Could we create phases of this project to accommodate budget or timing constraints?
  4. What is the primary goal of a social media campaign?
  5. What is your organization’s biggest challenge with executing a social media strategy?
  6. What social media sites do you currently have a presence on, if any?
    1. Twitter
    2. Facebook
    3. LinkedIn
    4. YouTube
    5. Other: _____________________________________________________________
  7. If you are currently using social media, which sites have provided the most activity and interest from fans and followers?
  8. What type of promotion do you currently find to be the most effective for your organization (print, television, radio, etc.)?

Existing Message Platforms

  1. Do you feel your current social media sites provide a favorable user experience?
  2. What specific areas of your current social media message delivery are successful? Why are they successful?
  3. What perceived shortcomings exist with the current sites?
  4. List three things would you change on them today if you could?
  5. How important is maintenance of your current look and feel, logo, and branding?

Audience & Action

  1. Describe a typical social media site visitor. How often are they online, and what do they generally use the web for? Include basic demographics, such as age, occupation, income level, purchasing habits. (Please profile as many different types of users as appropriate.)
  2. What is the primary action your social media site visitors should take: make a purchase, become a member, become a fan, receive information, and search for information?
  3. What is the value proposition that compels target audience to choose your company’s products and or services (cost, service, etc.)?
  4. How many visitors access your site per day and how is usage measured? What is the usage forecast after the relaunch?

Perception

  1. Describe how site visitors should perceive your social presence, as well as the site or landing page. (For example: prestigious, friendly, corporate, fun, forward thinking, innovative, cutting edge, etc.) How does this perception differ from the current perception?
  2. How is your company currently perceived offline? Do you want to carry the same kind of message through to your website?
  3. Who are your online competitors and how does your company differentiate itself from them? 
  4. Provide URLs for social media sites you find compelling and help us understand what you like about them.

Content Assets

  1. Do you currently have video that can be used on YouTube?
  2. How are blog readers currently notified of blog updates?
  3. How often is your blog updated?

Marketing and Content Update Process

  1. How do most people find out about your current website? What triggers result in visits (SEO, e-blasts, offline initiatives)? How is the URL currently distributed online and offline?
  2. What are your short-term (6-12 months) marketing plans for the social media efforts following launch?
  3. Describe your planned marketing strategy to enhance your social media efforts?
  4. How often will your message receive updates following launch and who is responsible for updates and new content?
  5. How many languages will your social media messaging be available to visitors? Please list them.