Social Media Methodology

Coordinating social media initiatives to maintain brand, control message, and engage your consumers, a solid social media methodology is key.

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Startup includes coordination of your various subgroups to centralize and consolidate the components required for each message campaign your social initiative is designed to support.

Social Media Audit

Online audits of social media activity help stakeholders understand the current environment. Audits also set baselines - important for measuring results of activities.

Social Media Audience Research

Communications strategies for social media are no different that for traditional consumer engagement points: Learn to understand the target audience!

Social Media Corporate Policies

Seting boundaries for social media activity in your organization is important. Even if you company is currently not directly engaged in social media, many of your staff or coworkers are. emfluence recommends a proactive outreach - be first and be responsive; lead, don't follow.

Social Media Workflow

Your customers or staff spot an issue via a social media channel. A customers asks a question. Two customers discuss your company online in public view. Someone criticizes your product or service. You need workflows to determine who is involved in the response and what will (and won’t) your social media team respond to.

Social Media Training

A facebook post, a tweet, a profile on linkedin - none of these are skills that require much training. What is said in those channels, however, does require training. Begin by setting up communication norms for social media channels. Require staff and stakeholder education. Remind people that social media messaging is very different from the way companies traditionally communicate.

Social Media Scoping

Location, location, location - where should you be online? Twitter and Facebook might not be the right places – perhaps your audience is prefers forums or message boards. emfluence helps scope the highest impact locations for your company to establish an engaging presence.

  

 

Careful review of stated goals and objectives are coupled with best practices and timing recommendations to build momentum to your initiative.

Social Media Strategic Development

emfluence combines a broad range of highly relevant communications expertise and experience. Your team at emfluence is well placed to assist with or lead your social media strategic development process.

Social Media Campaign Ideas

Well conceived campaigns spike engagement and attention metrics, especially with a long-term foundational strategy behind them. emfluence provides the creative wisdon to work wtih you when designing those campaigns.

Social Media Campaign Extension (Public Relations)

Turn your PR agency onto your social media strategy before you begin. Their help in announcing something that’s already decided or supporting a marketing/advertising program is enhanced by being part of the program, and not a last minute addition. emfluence contributes ideas to help continue the momentum started by your campaigns.

  

In the execution phase, the social media team begins to implement the tactics and strategies documented in phase two and prepares for the final stage, ongoing service.

Ongoing Monitoring

Resource-intensive, repetitive, and yet of the highest importance - monitoring of your social media efforts is exponentially valuable as the size of your company's footprint online grows. emfluence helps deal with the pressure.

Online Engagement

Engagement requires a thorough understanding of the online environment, and then it requires a lot of work. You can do this in-house or deploy emfluence on your behalf. emfluence can help to advise you on your outreach, including advice wording and norms and whether to engage or not with specific people.

Influencer Outreach

Bloggers used to hold the only spot when it came to identifying influencers online, but today influencers are much broader. emfluence helps you identify and reach out to infuencers whereever they are.

Social Media Issues Management

No one talks about companies online, unless those comapnies matter. And that talk won't all be good. Negative discussions or comments may result from something you’ve done, something about your product, or something in the news about your company, people, or products. Monitoring identifies issues early. Developing suitable responses isn’t easy. emfluence active reporting goes a long way to proviing on message responses on time and of high quality.

  

Daily, weekly, monthly updates take time. emfluence social media methodology includes three levels of service to meet the needs of your organization, from supporting your in-house team to full-service social media.

Design and Creative

You’ll need design work for your social media properties - a Twitter background, a MySpace page background, a YouTube channel, maybe even a stand-alone micro-site. emfluence has a full service design team standing by for you.

Development

Where does your audience spend time online? Facebook, Twitter, YouTube, LinkedIn… Maybe. But if not, where you want to build your engagement strategy depends on where your audience spends time. And if they spend time on the mobile phone using mobile apps, you might benefit from emfluence development for mobile.