Social Media

Caught up in the hype surrounding social media?
Wondering what's so hard about a facebook page?

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emfluence digital marketing experts can tell you two things about social media marketing: Social media is vital, but not the Holy Grail. And nothing is hard about a Facebook page.

Even late adopters of social media technology are getting Facebook pages and using Twitter. It’s time for your company to have a strategically managed social media marketing initiative. This is the only way to maintain and enhance your brand, keep your audience on message, grow your fan base, and support your big picture marketing strategy.

The challenge with social media mareketing is less about the setup of your social media page or YouTube channels, and more about copywriting, editing, brand standards maintenance, and scheduled rollouts of blog postings, video assets, and tweets. Social media marketing is designed to produce higher levels of engagement. And engagement means a lot of ongoing work.

You might have the time and energy to get started with social media marketing, but can you really afford to coordinate, update, and rollout social media marketing changes in sync with your overall marketing strategy? And social media marketing does take time. Blog postings alone should take hours to perfect before they go live, and tweets need to be proofed before they are broadcast to the entire internet - Twitter doesn’t have an UNDO button.

How It Works

Social media marketing channels are the online version of “word of mouth”. Combined with your other digital channel strategies, social media marketing puts your message in front of your fans, but more importantly, in front of the friends of your fans.

Social media sites are used to help elevate awareness of your offers and promos. Friends of friends learn about what each other find fascinating. And if your social media marketing strategy is backed by proven tactics and some hard and smart work, you can expect to see measurable results almost immediately.

Contact your emfluence experts if you have any questions about social media marketing. We're here to help!