Search Engine Optimization
If your SEO firm is a black box, consider upgrading to a room with a view
Did you know that between 85% and 90% of all website traffic comes from search engines and directories? But just because your site is listed in search engines doesn’t mean that your customers can find it. A best practices search engine optimization and positioning strategy, coupled with advanced strategies, give the engines what they need in order to rank your site as more relevant than your competition.
Of course, every Search Engine Optimization expert is competing to get their client's products or information ranked higher than the competition. Make sure your search engine optimzation team shares their tactics and strategies with you before they begin work on your site. Learn more about search engine optimization below.
SEO is simultaneously one of the most complex challenges facing online marketers and one of the greatest opportunities. A number one ranking on Google for one of your targeted keywords can literally drive millions of visitors to your site. But effective SEO is not a simple matter of adding a few tags to your site. It is a science that applies creative techniques with an in-depth, ongoing study of search engines and directories.
Each search engine has many different ranking algorithms. One engine may consider a particular factor important, such as keyword density, while another may consider the same factor irrelevant. To complicate matters, search engines Google, Yahoo! and Bing constantly alter their ranking algorithms... and they are highly secretive about it.
The SEO experts at emfluence understand the rules of SEO and continually study trends to stay ahead of the curve. We help you determine the right keywords to target and then help you climb your way to the top.
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Initial situation analysis: Where does your site currently rank? What, if anything, have you done to optimize your site for search engines? And what are your campaign goals? Keyword research and validation: Will the SEO keywords you are targeting really drive the right kind of traffic? This includes studying the competitive landscape and helping you select keywords for which top rankings are realistic and obtainable. Initial site optimization: In an initial optimization we’ll make sure your site is properly balanced in terms of keyword density, meta tags and title tags. We’ll then take a new measurement and watch for changes in rankings across the major search engines. |
Reporting: Reporting is scheduled based on the volatility of your category. If search engines frequently visit your site, we’ll run more frequent reports and make ongoing revisions based on changes in rankings represented in those reports. Content development: In many cases, additional content is needed for sites to obtain and maintain top rankings. Our team of SEO experts can provide guidance in developing the right kind of content. Link building: The number of inbound links to your site heavily affects search engine rankings. We’ll help you develop a link building strategy that will help the search engines learn what your site is truly about. |
Search Engine Optimization Tip #1 - Keywords
Picking keywords sounds simple enough. You sell engines, so "engines" might seem appropriate. But unless you sell every engine invented since 1712, you probably don't want people looking for the Newcomen steam engine - especially if you specialize in 1966 Ford Mustang engines.
Search Engine Optimization Tip #2 - Competition
Continuing on with the 'we-sell-engines' example, it is very important that your search engine optimization team examining competition for businesses who sell 1966 Ford Mustang engines. This is particularly true if they have been selling these engines online for some time. Search engines monitor what links users click and don't click when they enter the keyword '66 Mustang Engine, and from that tracking data they build a definition - behavioral targeting - of what people mean when they search based on what they click in the search results.
Search Engine Optimization Tip #3 - Content
Having a 1966 Mustang Engine for sale is great, but having a precise number of words attributing to the fact that you have that specific product for sale is highly rewarded in search engine optimization. You'll also want to ensure your content is useful, original, helpful and supported by facts and references. Finally, your marketing team will remind you that a call to action is also still important, even though the search engine won't "Pick up the phone to contact an expert" - the humans who find your page will!
Search Engine Optimization Tip #4 - Take headlines seriously
Content might be king, but a search engine's approach to categorizing and indexing a page includes close scrutiny of the headlines and subheads used. This is why it's important to only use one H1 tag on a page. Save this tag for exactly what the page is about. Use tags H2-H6 to call out other information, but stick to only one H1 tag.
Search Engine Optimization Tip #5 - Check with an Expert
This one should be obvious but always check with an expert before you go live with search engine optimization changes. There is a lot of valuable information out there, along with accreditation options from Google and Bing, that can help both the first-timer and the seasoned SEO professional.
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