Search Engine Optimization
If your SEO firm is a black box, consider upgrading
to a room with a view
Did you know that between 85% and 90% of all website traffic comes from search engines and directories? But just because your site is listed in search engines doesn’t mean that your customers can find it. A best practices search engine optimization and positioning strategy, coupled with advanced strategies, give the engines what they need in order to rank your site as more relevant than your competition.
The Science of Search Engine Optimization
SEO is simultaneously one of the most complex challenges facing online marketers and one of the greatest opportunities. A number one ranking on Google for one of your targeted keywords can literally drive millions of visitors to your site. But effective SEO is not a simple matter of adding a few tags to your site. It is a science that applies creative techniques with an in-depth, ongoing study of search engines and directories.
Each search engine has many different ranking algorithms. One engine may consider a particular factor important, such as keyword density, while another may consider the same factor irrelevant. To complicate matters, search engines Google, Yahoo! and Bing constantly alter their ranking algorithms... and they are highly secretive about it.
The SEO experts at emfluence understand the rules of SEO and continually study trends to stay ahead of the curve. We help you determine the right keywords to target and then help you climb your way to the top.
The Search Engine Optimization Startup Phase
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Initial situation analysis: Where does your site currently rank? What, if anything, have you done to optimize your site for search engines? And what are your campaign goals? Keyword research and validation: Will the SEO keywords you are targeting really drive the right kind of traffic? This includes studying the competitive landscape and helping you select keywords for which top rankings are realistic and obtainable. Initial site optimization: In an initial optimization we’ll make sure your site is properly balanced in terms of keyword density, meta tags and title tags. We’ll then take a new measurement and watch for changes in rankings across the major search engines. |
Reporting: Reporting is scheduled based on the volatility of your category. If search engines frequently visit your site, we’ll run more frequent reports and make ongoing revisions based on changes in rankings represented in those reports. Content development: In many cases, additional content is needed for sites to obtain and maintain top rankings. Our team of SEO experts can provide guidance in developing the right kind of content. Link building: The number of inbound links to your site heavily affects search engine rankings. We’ll help you develop a link building strategy that will help the search engines learn what your site is truly about. |
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Kansas City, MO 64105
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