Pay-Per-Click Methodology

PPC Step 1: Keyword Development

When it comes to keyword development, the rules for traditional search engine optimization don’t apply. Rather than bidding on a few of the most obvious keywords, a good PPC campaign will often bid on hundreds if not thousands of keywords.

Those keywords are carefully monitored and continually refined in pursuit of an ever improving ROI.

PPC Step 2: Bid Management

When it comes to keyword development, the rules for traditional search engine optimization don’t apply. Rather than bidding on a few of the most obvious keywords, a good PPC campaign will often bid on hundreds if not thousands of keywords.

Those keywords are carefully monitored and continually refined in pursuit of an ever improving ROI.

PPC Step 3: Search Engine Copywriting

Copywriting for PPC is far from a traditional writing experience. With very few words and only a few seconds to grab attention on a page filled with competition, you better know how to use words that sell. At emfluence, we’re experts at PPC copywriting. And while it’s not always pretty by traditional copywriting standards, it is effective.

We understand the requirements, constraints and the unwritten rules that Google, Yahoo! and MSN expect of marketers. We know what’s effective.

PPC Step 4: Reporting

Regular reporting on PPC campaigns is standard practice at emfluence. You’ll always know where you’re listed, the traffic each keyword and/or ad source is delivering, and your cost per conversion. With search, it’s all about clear, timely, measurable results.