10 years ago, if you built your website, visitors would come. Today, they will still come, but you have to do a lot more than simply build it. You need SEM: Search Engine Marketing.

Search engine marketing includes Search Engine Optimization (SEO) and Pay-Per-Click Marketing (PPC) - two of the strongest drivers for traffic to your enhanced web presence. Google and Yahoo play such a key role in driving web traffic that web design no longer falls strictly into the hands of your creative team. Best practices for today’s relaunched web sites begin with consulting your search engine marketing team, who analyze global traffic across the entire internet, then recommend a “box” within which the creative team must work.

Times have changed, which is why at emfluence, every project begins with thoughtful consideration of search engine marketing: SEO, PPC, or both.

The goal of Search Engine Optimization (SEO) is to get your website to the top rankings for the major search engines, Google, Yahoo! and MSN/BING, as well as relevant vertical search engines, for keywords that will drive not just any traffic, but qualified traffic.

The strategy and tactics employed by emfluence Search Engine Optimization (SEO) experts follow a strict but evolving set of principles for organic search engine marketing success. With the guidance from our experts, your site will make a slow, steady, consistent climb up the search engine mountain.

For the less patient crowd, there is a shortcut to the top of the listings on the major search engines in the form of paid listings. Paid listings also happen to be one of the most effective forms of advertising — ever! Pay-Per-Click Marketing (PPC) gives you the ability to display ads on the major search engines, based on keywords that are relevant to whatever it is you have to say or sell.

At its most basic level, PPC is a bidding war between you and your competition to see who can rise to the top and get the most clicks. And a well-executed campaign goes way beyond the basics: sophisticated keyword selection, dayparting, ad creation and testing—delivering results based on a target ROI, and then constantly striving for improvement.

Our team of Certified PPC consultants can help you craft, launch and maintain highly effective PPC campaigns that have you asking yourself why you waited so long to test this incredible search engine marketing channel