The SEO Process

Initial situation analysis

emfluence™ will evaluate your site: Where does your site currently rank and what, if anything, have you done to optimize it?

Keyword research and validation

Will the targeted keywords you are using drive the right kind of traffic? We’ll study the competitive landscape and help you select keywords for which top rankings are realistic and obtainable.

Initial site optimization

We’ll make sure your site is properly balanced in terms of keyword density, meta tags and title tags. We’ll then take a new measurement and watch for changes in rankings across the major search engines.

Reporting

Reporting is scheduled based on the volatility of your category. If search engines frequently visit your site, we’ll run more frequent reports and make ongoing revisions based on changes in rankings represented in those reports.

Content development

In many cases, additional content is needed for sites to obtain and maintain top rankings. The SEO experts at emfluence can provide guidance in developing the right kind of content.

Link building

The number of inbound links to your site heavily affects search engine rankings. We’ll help you develop a link building strategy that will help the search engines learn what your site is truly about.