The PPC Process

Keyword Development

When it comes to keyword development, the rules for traditional search engine optimization don’t apply. Rather than bidding on a few of the most obvious keywords, a good PPC campaign will often bid on hundreds if not thousands of keywords. Those keywords are carefully monitored and the list is continually refined in pursuit of an ever improving ROI.

Bid Management

Effective bid management doesn’t necessarily mean buying the top position for every keyword. Effective bid management means keeping a careful eye on the cost per conversion. If your market is highly competitive, bidding for the most obvious keywords may be the worst possible strategy. emfluence’s PPC experts understand how to maximize your marketing dollar.

Search Engine Copywriting

Copywriting for PPC is far from a traditional writing experience. With very few words and only a few seconds to grab attention on a page filled with competition, you better know how to use words that sell. We’re experts at PPC copywriting. And while by traditional copywriting standards it’s not always pretty, it is effective. We understand the requirements, constraints and the unwritten rules that Google, Yahoo! and MSN expect of marketers. We know what’s effective.

Reporting

Regular reporting on PPC campaigns is standard practice at emfluence. You’ll always know where you’re listed, the traffic each keyword and/or ad source is delivering, and your cost per conversion. With search, it’s all about clear, timely, measurable results.