Mobile Marketing

Add SMS or MMS to your marketing strategy with emfluence

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Mobile Marketing and Your Business

Onboarding mobile with emfluence as your partner

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If you're business is interested in mobile marketing, the bottom of this article includes some rockstar metrics for your consideration. But the most exciting metric out there is this one: 50% of 18-34 year olds are willing to give their mobile numbers in exchange for coupons. (CTIA, October 2009)

Here's why: Texting is easy. Texting is instant. Texting is everywhere you are (since your phone is almost always with you). And texting is short, sweet and simple. Mobile marketers get 160 characters, including spaces, to say what it is we have to say (shorter if you're saying it in Chinese or Arabic, where you only get 70 characters).

Consumers like mobile because mobile is quick, cheap and to the point. And businesses like mobile for the same reasons. These statisics are what make mobile marketing so exciting.

 
  50%

of 18-34 year olds are willing to give their mobile numbers in exchange for coupons

 82% of American do not leave the house without their cell phones  
  68%

of Americans text message across all demographics

 2X as many people Text Message as own a Television  
  67%

of customers would like to receive mobile alerts or reminders

      
 

emfluence Mobile Marketing Services

  • emfluence not only brings you full service mobile marketing, but provides reports on the latest consumer mobile behaviors and attitudes so marketers can tailor mobile marketing campaigns to provide maximum value.
  • emfluence tracks client-side expenditure on mobile so marketers can benchmark budgets.
  • emfluence can illustrate how mobile marketing improves overall marketing ROI in addition to other key performance indicators.

Three Mobile Marketing Tips from emfluence

Consider how personal mobile devices are. Unlike a laptop or a tablet, a mobile phone is a highly personal device. People carry them everywhere - they'll return home if they forgot it. emfluence works with you to ensure your mobile marketing messages to these personal devices are relevant, convenient and actionable.

Give to get. Like all marketing, we have to give to receive. This means when we broadcast messages to our mobile opt-in lists, those messages need to offer something to recipients, particularly if we want something in return, like their email address, or their attention.

No channel is an island. Mobile marketing works best when integrated with the entire marketing initiative. But don't forget that your mobile landing page is different from the normal web browser landing page.

For more mobile marketing strategy and tactics, contact emfluence today for more information.