100 Rules For Your Landing Pages

No marketer puts all their eggs in one landing page basket, so make sure you have list segmentation, campaign differentiation and creative concepts that test out your marketing theories. Couple that with tools that you can adapt to results in real-time.

While test is the only rule, making a great landing pages using the emfluence Landing Page Generator is so easy, sometimes we need to remind our clients of some general rules to increase conversion rates. Here are six guidelines that will make your emfluence landing page achieve great results.

Landing Page Rule #1: Talk about the offer, not about yourself

It’s the job of your website, social initiatives and blogs to talk about your company. The job of your landing pages is to talk only about your offer. Include links to your site and social media initiatives at the bottom of your offer, well below the call to action and lead/sale capture points.

Landing Page Rule #2: Think outside the box (website)

Landing pages created for a marketing offer do not share the same navigation and template style as the rest of your site. Reason: The goal of the landing page is to get the user to focus on a very specific offer, and you want their complete and undivided attention.

Landing Page Rule #3: Less to read, more to do

We are all increasingly efficient at scanning text, and our prospects are, too. Unless your content is purely informational, like the emfluence What are Landing Pages copy, use high doses of white space, and pepper those spaces with call to action graphics:  Act Now! Click Here! Don’t wait! Try It Now!

Landing Page Rule #4: Keep headlines clear & direct

The first thing a user should see when they arrive on your emfluence landing page is the headline. The headline should pop right out at them. Ensure that your headline is direct, simple and clear, and that it assures the prospect that they have arrived at a place that will help them accomplish something.

Landing Page Rule #5: Stay focused

Make sure your landing pages have a single goal – to convert on your offer. If you have two promotions and a single page, emphasize one.

Landing Page Rule #6: Track, measure, and improve

Like all your marketing efforts, make sure you have a process where you can track, measure and improve your results. Build two pages, and A/B split your email, ad or social campaigns, driving traffic to 2 different landing pages. Measure the results, fine tune the campaign that is outperforming, and split that out to test again. Remember, you can always, always, always improve results.