FlashPURLs Push the One-to-One Envelope
yourcompany.com/john.smith just got a major upgrade
You’ve got the best copy. You’ve got a stunning visual. You’ve got segmentation, landing pages, A/B testing and analytics. Everything is on message.
Results are good. But they could be better. That's where FlashPURLs come in.
pURLs are already rocking the interactive marketing world. A link and landing page made specifically for one prospect: one-to-one marketing. To give it an extra punch, take personalization past the text and into the graphics. An emfluence FlashPURL allows you to take customized campaigns to an infinitely unique experience. Leverage your demographic and psychographic data with the emfluence Emailer to produce powerful, stunning and unique Flash, animated and video promotional pieces that speak individually to every person on your list.
For example, let’s say your list of Gen Y prospects includes gender, eye color, preferred vacation hot spot, and favorite beverage.
To one recipient, your FlashPURLs campaign delivers up an experience that envisions travel with a gender specific swimsuit (red bikini) that will compliment their eyes (blue) and look great while drinking cerveza (Carta Blanca) on the beach (Cancun).
To the next recipient, your FlashPURLs campaign delivers a brown-and-white striped hat and a Mint Julep at the Kentucky Derby.
In B2B marketing, the C-level prospects on your email marketing list click through to see an executive summary with graphics and bullet points, while Marketing Managers see the success story of your #1 case study, complete with screen shots.
emfluence FlashPURLs can leverage demographic data in an infinitely customizable number of ways. And if your data is lacking, we can help expand your recordset with proven marketing strategies that are tracked, measured and improved, every step of the way.