CAN SPAM Training | Email Marketing Training

Let’s face it, SPAM is evil. No one wants to receive it and legitimate marketers recognize the risk and don't want to send it. And while CAN-SPAM law doesn't specifically prohibit marketers from sending unsolicited email, it does place rules around how marketing messages must be delivered and establishes substantial penalties for violations.

The intent of Congress when it passed the CAN-SPAM Act of 2003 was to protect frustrated consumers from the relentless onslaught of SPAM. With the CAN-SPAM Act came the responsibility of compliance for legitimate email marketers. The rules are fairly simple to follow once you understand them and sophisticated email marketing solutions like the emfluence Emailer make it even easier.

“Best in class” email marketing solutions like the emfluence Emailer help marketers stay CAN-SPAM compliant by ensuring:

• automatic suppression list management
• automatic inclusion of an opt-out mechanism
• automatic inclusion of a physical postal address

It's risk management that can save you and your company literally millions of dollars in fines and potential jail time for violations.

In addition to automatic protection wherever possible via the emfluence Emailer, emfluence offers an online CAN-SPAM training course free of charge to help marketers understand the full scope of the CAN-SPAM Act.

This 5-part training program is an in-depth look at the original legislation passed in 2003 and includes notes regarding the most recent updates. It's invaluable information for email marketers and it's completely free.

To register and begin training, visit our online training center:

training.emfluence.com