Retail & eCommerce
Retail and Ecommerce Marketing
In today’s retail industry, success hinges on developing and implementing digital strategies that fuel sustainable growth. Our award-winning strategists and production team partner with your brand to…
Retail Marketing Tips to Prep Your Brand for the 2020 Holiday Season
Based on our new normal, we can determine this year’s online holiday shopping experience will be very different in comparison to previous years. This is…
Put a Pin in it: A Guide to Advertising with Pinterest
Looking for your next social media advertising opportunity? You might be surprised at the power of Pinterest—and how you can leverage it to boost your…
Getting Started with B2B Ecommerce
Move over, B2C. Ecommerce isn’t just for you anymore. B2B ecommerce sales through online marketplaces and websites are on the rise, growing 11% in the…
5 Steps for Handling Negative Reviews
You’ve put together a solid review strategy to improve local SEO and build your online reputation, and now you’re seeing a few subpar reviews come…
What You Can—and Can’t—Do with Transactional Email
Featuring an average open rate that can be eight times higher and an audience that requires a broad opt-in policy, it’s no wonder that transactional…
Social Media Strategy for Multiple Location Businesses
The digital landscape for how you market your business and connect with customers at a local level is extremely important. As more local businesses create…
Creating a Black Friday Email Strategy
It’s only the single most critical shopping day of the year. We’re either the shoppers fighting crowds to catch the best deals to fulfill our…
How to Promote Your New Ecommerce Product
So you’ve got a new product to add to your ecommerce shop. That means it’s time to put together a marketing plan for your new…
The Art of the Transactional Email
When you think about transactional messages you are probably thinking about the email receipt you get after a purchase or possibly a password reset email….
When Social Media Meets ecommerce
Understanding the relationship between ecommerce and social media is essential when it comes to building your brand, connecting with your target audience, and launching a…
How Retailers Can Improve Email ROI
If your retail email ROI isn’t generating the highest return of your marketing budget, you might want to take a second look at your strategies….
How to Optimize Your Google Merchant Center Shopping Feed
Wondering how to optimize your Google Merchant Center Shopping Feed? As we move into a new year, most businesses are currently going over end of…
How to Build an Abandoned Cart Email Series
Here’s a surprising statistic for retail marketers to ponder: more than 40% of retailers aren’t implementing an abandoned cart email strategy to entice back would-be…
emfluence Wins 13 KCDMA AMBIT Awards
Last week, emfluence and our wonderful clients won 13 KCDMA AMBIT awards for excellence in targeted, measurable marketing – 2 more than last year! emfluencers…
Changes to Facebook: What Marketers Need to Know About Promotional Posts in 2015
Facebook announced it will be implementing some major changes to their News Feed in 2015. Marketers for brands of all sizes will need to adapt…
Important Dates for Your 2014 Holiday Promotional Calendar
It’s October 1st. Sure, we still have Halloween to look forward to, but many of you are likely planning your holiday promotions calendar, working up your ideas for email and social media campaigns. What are the benchmark dates this year (2014)? Take a peek!