We’re known for making our clients happy. Our agency is passionate about all things digital marketing and that’s reflected in the work we do for…
B2B Digital Marketing
emfluence has a long, successful history working with B2B brands. From transportation and logistics to manufacturing, heavy machinery, wholesale, distribution, and more, we’ve worked with…
Email Marketing for Manufacturers
Congratulations, you’ve taken the first steps to taking your manufacturing business to the next level with the use of email marketing! That’s right, email is…
Content to Conversion: What Works for B2B Marketers
B2B purchase decisions are typically high value and expensive decisions. These decisions develop over a longer period of time than B2C and require relevant and…
Tips for Facebook B2B Advertising for Beginners
Let’s face it, you will not be the only skeptic reading this post. Knowing that when it comes to multi-touch B2B marketing efforts – where some…
Getting Started with B2B Ecommerce
Move over, B2C. Ecommerce isn’t just for you anymore. B2B ecommerce sales through online marketplaces and websites are on the rise, growing 11% in the…
How to Use Your Marketing Automation Platform in Your Account-Based Marketing Program
Looking for ways to make your account-based marketing program a bit easier on your sales team? Look no further than your marketing automation platform. …
A Marketer’s Guide to Buying a CRM
If you’ve heard my position on CRM systems before, it should come as no surprise that I firmly believe marketers should have at least a…
No Industry Is Too Boring for Social Media: How to Get Innovative with Content
There are certainly some industries ripe to produce the razzle dazzle social media content that we love to see in our newsfeeds—the beautiful models, game-winning…
Mastering KPIs in B2B Email Marketing
“If we have data, let’s look at data. If all we have are opinions, let’s use mine,” former Netscape CEO Jim Barksdale emfluence partners with…
How to Use LinkedIn Sponsored InMail in Your Next Campaign
Don’t have email addresses for everyone on your marketing list? Try adding LinkedIn Sponsored InMail as a touchpoint to your next campaign. How Does LinkedIn…
CRM with Marketing Automation: Drive More B2B Revenue by Uniting with Sales
Every salesperson wants things right now, whether that’s quality leads, effective marketing materials, pricing or contract concessions. Whatever is needed to close more deals, reach their…
Thinking Through B2B Ecommerce Social Media Strategy
In a previous blog post, I talked about how to build a social media strategy for ecommerce sales, however my main focus in that post…
How to Upsell Using CRM Data
There’s hidden revenue potential in your existing customer base, and you can upsell using CRM data to find it. Welcome to the art of upselling…
Is There Really a Big Difference Between B2B and B2C Social Media Strategy?
Facebook is for B2C and LinkedIn is for B2B—end of story, right? Well, not exactly. Social media marketing has a complicated history…
Lessons Learned from our First Twitter Lead Generation Card Campaign
Back in July, Alyssa posted about one of Twitter’s newest marketing tools, Twitter Lead Gen Cards, that can help convert social media connections into email…
How Huttig Takes Email Personalization to the Next Level
You're using first name personalization and maybe even location in your email marketing campaigns, but are you wondering how far you can take personalization? One…