Hospitality marketing is more than conversions—it’s transforming conversions into actual reservations. As you explore cost-effective ways to market your hotel and hospitality brand, consider adding…
Hospitality, Food & Beverage
Fast Casual Marketing and Restaurant Marketing
Looking for a digital to door-front marketing strategy? Our expertise in fast casual and restaurant marketing ties technology solutions between marketing and point of sale…
SMCKC AMPS 2017
After a fun night of tweets and cannolis at the 2017 SMCKC AMPS Awards gala, the emfluence team took home silver for our work on…
Social Media Strategy for Multiple Location Businesses
The digital landscape for how you market your business and connect with customers at a local level is extremely important. As more local businesses create…
How to Build a Welcome Email Series
First impressions are everything. That first point of contact is your chance as a brand to really shine and impress current and/or future customers. That’s…
How To Merge Facebook Business Pages
The desire to merge Facebook business pages stems from a variety of reasons. Perhaps, you want to consolidate separate location pages into a main page….
emfluence — and Friends — at the AMPS 2015
The emfluence crew loves any occasion to celebrate great work, but was especially excited to attend the first-ever AMPS Awards — an awards show put on by the Social Media Club of Kansas City, where awards were judged by fellow social media professionals on those points that mean the most when you’re really in the business. emfluence and our pals (client) SPIN! Pizza were thrilled to have gotten a few nods from people we admire.
Let’s Get Real: What’s Working in Real-Time Marketing
Real-time marketing has always been at the root of social media. The interest consumers have in interacting with brands on social media largely stems from…
Turn Up the Local SEO Heat for Your Restaurant Marketing Summer Strategy
Things have finally warmed up in the Northern Hemisphere as summer arrives. It’s time for vacations, great food, and a surge in flip-flop sales. Just…
the correlation between restaurant reviews and profitability
Even a top-performing restaurant chain can make mistakes. It’s important for marketing managers to ensure that reputation monitoring is part of their restaurant marketing plan for 2014. When slip-ups happen, what’s the next move? Here are 3 simple steps that restaurant marketing managers should take when a negative review shows up on a review site:
creating your restaurant marketing plan for 2014
Restaurateurs don’t need to look any farther than the smartphone in their own pockets to glean insight into restaurant marketing plans for 2014. According to wireless carrier consultant Chetan Sharma, 27% of all internet traffic came from mobile devices last year, a 5% increase over 2012.