emfluence emailer tool - web based software

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emfluence™ Web-based Email Marketing Software

The emfluence™ Emailer is a full-featured email marketing tool that allows you to set up, deploy and monitor your email campaigns.

Innovative features help make this email marketing software effective and user friendly.

Powerful programming enables you to create customized email templates to meet your brand standards.
Sophisticated data integration lets you make full use of marketing intelligence in your email communications.
Intuitive interface is designed for marketing professionals, not software programmers.
Rigorous compliance tools help keep your reputation intact.

Take a look at the features below. Or check out what other companies have to say about this email marketing tool.

Tailored to your marketing needs.

Custom Branded Template Development	All our templates are custom. Your business doesn’t fit perfectly into any one mold and neither should your email marketing software. We work with you to develop templates that are effective and on brand. That only use certain fonts and colors. Templates are pre-tested across multiple email clients to ensure proper rendering when your message reaches the inbox.
Landing Page Generator	You can use the landing page tool to quickly and easily create promotional web pages or entire microsites without the help of an IT person. Use custom-branded landing pages with your online ad campaigns and promotions, lead generation, pay-per-click and email marketing campaigns.
Multiple Users/Permissions	Flexibility is key with this email marketing software! You can easily set up multiple users with varying levels of access. Detailed control is offered for list management (import, export, add, edit and delete), template access, group access, message composition, message approval and message distribution.
Smart Template™ Technology	The proprietary template technology in emfluence’s email marketing software can do just about anything you can imagine. Draw live content from a web site or database, including blogs, Facebook, Twitter and other social media channels, perform calculations, execute complex content/rule pairings.
Custom Data Fields	Custom fields are automatically available for inclusion of your critical marketing data and additional fields can be added at any time.
Mail Merge	Incorporate variable data into any campaign. Use basic contact information or a custom field to import and merge any piece of data you have available.
FlashPURLs™ Technology	Using customized data to the ultimate degree, FlashPURLs incorporate your variable data in both text and graphic elements, creating an enhanced personalized URL experience and boosting response.
Test Messages	During message creation, send tests to any email address in your contacts database or to test groups so you can review true email renderings.
Approval Process	Prevent messages from going out with errors by using the optional approval process.

Help keep your email efforts accountable

Customization & Integration	Our team can help you with custom integration with virtually any existing marketing software for conversion tracking, analytics and list management.
Sophisticated List Management	Import your list(s) and then create segments based on multiple search criteria. On import, add contacts to multiple lists or remove them from specific lists.
Seed List Availability	With any campaign, you can incorporate a seed list that will provide critical deliverability information for every major ISP. Learn whether or not your message is reaching the inbox or the bulk folder.
Automatic Deduplication	Upon delivery, all data is scanned for duplicate email addresses and only one copy of a message is delivered to each contact.
Tracking & Reporting	Track opens, clicks, bounces, suppressions and complaints. Easily make any text or graphic a link and every link is trackable. Get detailed, live reports on every campaign.
Domain Level Reporting	View data by domain to help determine deliverability and response rate, including total sent, views, clicks, bounces, suppressions and complaints.
Campaign Grouping	Aggregate individual campaigns into groups for additional reporting capabilities.
MD5 Encryption Capability	Sync multiple suppression files or mailing lists securely using MD5 encrypted import/exports.

Sophisticated software that's user friendly, too.

Web-Based	Access to the emfluence email marketing tool is web-based and secure. You can compose, send and track messages from anywhere you have Internet access.
Intuitive Interface	Sophisticated software doesn’t have to be complicated. We’ve taken industry leading technology and made it comprehensible. Campaigns can be created and executed within minutes.
Forward to a Friend	Setting up Forward-to-a-Friend functionality is as easy as selecting text or a graphic and clicking the F2F button. Forwards are automatically tracked and your contacts have the opportunity to add a custom message. And, because a fresh original copy is sent, your HTML message doesn’t degrade.
Feature-Rich HTML Editor	Composing messages is as simple as using a word processor. Insert tables, format text, include styles, create links and anchor text, insert graphics and more.
Image Library	Upload images and store them in your own directory structure. Then use them at any time and reuse them across multiple messages.
Signature Files	Create and store multiple HTML signature files. Define reusable preformatted blocks of content.
HTML/Text Alternate	With every message you compose, a text alternate is automatically created. Messages are sent using Multi-Part MIME formatting so that your contacts receive the message in a format they can view.
ReturnPath Partner	We’ve partnered with ReturnPath, the premier name in campaign deliverability to offer additional services including SenderScore Certification and campaign preview tools.
Campaign Preview	Compose your message and send it through the ReturnPath Campaign Preview tool directly from the Emailer interface. Then view renderings of how your message will appear across all the most common email clients including Outlook, Gmail, Yahoo! Mail, and many more.

Designed to keep email marketing compliant.

CAN-SPAM Compliance	An unsubscribe / preferences mechanism is built into every template so compliance with this CAN-SPAM requirement is immediate. A valid postal address is hard coded into every template so there’s no chance of omission. Suppressions are automatically tracked and maintained even when an entire list is deleted, so there’s no chance of accidentally adding suppressed contacts back into future emails.
Automatic Bounce Management	Bounces are automatically reviewed and scored using a sophisticated weighting system. When an email address is determined to be invalid, it is marked as “held” and can be reviewed and acted upon.
Feedback Loop Management	Messages returned via feedback loops from ISPs are automatically processed and those addresses suppressed so that your reputation isn’t damaged by future complaints.
Content Assessment	Content Assessment Have your message checked for content including SPAM words, spelling errors and HTML errors.
SPAM filter check	Upload images and store them in your own directory structure. Then use them at any time and reuse them across multiple messages.

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