Companies are always on the lookout for ways to meet growing business needs and stay competitive. In a world that’s evolving to become more innovative…
website development
CMS and Web Development
In today’s digital landscape, it’s more important than ever to have a strong web presence that speaks to your audience on the front end while…
Are You a Good Bot or a Bad Bot? Identifying and Blocking Unwanted Bot Traffic
There’s no place like the Internet. Your web analytics read like the plot of a scary sci-fi movie: some of your audience clicks and views…
A Step-by-Step Guide: How to Set Up a WordPress Multisite
After you decide a WordPress Multisite is the right strategic move for your website, how do you create one? If you Google “How to create…
What is a WordPress Multisite? Pros, Cons and Steps to Set Up
What is a WordPress Multisite and What are the Pros and Cons of Creating One? WordPress is one of the most popular and well known…
Does My Company Need to Have a Cookie Policy or Consent Banner?
From news sites to ecommerce stores and forums to social media, if you spend any amount of time on the web, you’ve almost certainly been…
Decoding Web Accessibility
When emfluence was first contacted by UXPAKC (User Experience Professionals Association) about doing a presentation on web accessibility back in February, I was overjoyed. Not…
Getting Started with B2B Ecommerce
Move over, B2C. Ecommerce isn’t just for you anymore. B2B ecommerce sales through online marketplaces and websites are on the rise, growing 11% in the…
10 Ways to Integrate Your Website and Email Strategies
Your website and email strategies support each other. One of your website tasks is growing your email list – with email signup forms, gated content,…
17 Ways to Measure Website ROI
Re-building websites costs money and time. The trick to approval is justifying the expense. It has been my experience that rarely is the decision to…
Google Sends Warnings for HTTP Sites
For the past several years, Google has been pushing site security to webmasters. HTTPS has been an organic ranking signal since at least 2014. When…
SEO Site Migration Checklist: Moving to HTTPS or New Domain Name
Making some big changes to your website? Change is good! But if you aren’t careful with site migration, it could be disastrous for your SEO…
Regression Testing Templates and Tricks
Testing your website or software application can be time-consuming, but it can help ensure a smooth user experience for your visitors and backend users. We…
How to Build a Daily Roundup Email Solution
Are you subscribed to a regular or daily roundup email of some kind? Office Snapshots has been a favorite of mine since before we moved…
What You Need to Know About Website ADA Compliance
View Posts Take a trip to a local business and you’re likely to see wheelchair ramps, Braille buttons, automatic doors, and other ease-of-access modifications designed…
The Technical Side of Adblocking
Following on from Alan’s great blog post about advertising blockers, I wanted to share a bit of information about the technical side of adblocking to…
Secure the web! Early experience with the Let’s Encrypt Open Beta
I’m writing this blog post because I just can’t hold in my excitement. Let’s Encrypt has just entered public beta! Read on for technical details.
The 10 Commandments of Redirects
Emfluence relaunched an awesome Magento theme update for our client Instore Design Display last week, and this got me thinking about the do’s and don’t of redirects. I started to list a few how-to’s when I realized that this would be much more fun with a theme. Since redirecting and canonicalizing can ruin an otherwise successful site relaunch, what better theme than the 10 Commandments?
Managing the ever-dizzying costs of Amazon Web Services
If you’re a web development agency like us, hosting a growing number of clients in the cloud, you may sometimes feel like this guy with…
Conversion Optimization for New Websites: What’s really going through your customer’s head?
Customer acquisition is only a small piece of your audience’s marketing journey. Oftentimes, marketing efforts are successful in bringing customers onto a website, but your…
Creating a Style Guide for Authors
A key part of any brand is consistency. We regularly work with brands to help ensure their voice, image, and communication mediums are reliable. The…
How we evolved mature identities in Amazon Web Services
Are you an all day every day user of the Amazon Web Services (AWS) management console? Do you represent a number of clients, each with…
Is Your Checkout Process Causing Lost Conversions?
You got your customer to your site, helped them find what they were looking for, and now they’re ready to order. Nice work! While it…
How time logs can save your client $33,600…and your weekend
An interesting email arrived the other day that has caused me to rethink how I document the work we do for clients. From: emfluence Accounting…
Automatic Image Optimization Tips
We’re all about improvement here at emfluence. Anything we can track, improve, and celebrate gets us a little giddy. Things we can track, but cannot…
Drupal Hook Usage – 5 Years in Review
I’m a big fan of Drupal, possibly the biggest in our office. Over the past seven years, I’ve been thoroughly indoctrinated into all things best…
AngularJS 1.3 Review
An Introduction AngularJS is the proclaimed “superheroic JavaScript framework.” I was turned onto Angular a little over six months ago with mild curiosity. I found…