Nothing will drive customer engagement, including website visits, registrations, and purchases quicker than a Pay Per Click (PPC) advertising campaign. However, in any competitive market,…
search marketing
Navigating Paid, Owned and Earned Media
In an age dominated by online influencers, social media engagement and content marketing, the lines between marketing, journalism and public relations have become increasingly blurred….
The Role of Content Marketing in SEO
The words “Content Marketing” and “Search Engine Optimization” literally trip off the tongues of many search marketers, often in the same sentence. However, it’s essential…
Will ChatGPT Replace SEO Strategy?
There is a very good reason why SEO is a difficult job. If everyone knew how to game the system, the internet would be littered…
The Impact of AI on SEO: Enhancing Human Expertise with Five AI-Optimized Strategies
The human mind is hardwired to worry. It imagines all manner of situations to help you prepare for the worst-case scenario. Historically, anxiety prevented us…
How Link Building Can Help Build Your Audience
When I think of SEO, I imagine a road map connecting towns, cities, villages, and other destinations. Some of these connecting roads are freeways, carrying…
Meta Tags: What They Are, Why You Need Them & How to Write Them
Meta tags are little snippets of text which are primarily used to provide information about a webpage to the various search engines and its prospective…
2022 Search Roundup
Many of us understand the basics (and importance) of search. There’s nothing more that we would want than to rank well on Google. Why is…
How & Why Accessibility Matters for SEO
Question — when was the last time you gave some thought to accessibility when building out your website? Now as a follow up…
Is It Too Late to Implement Search Strategies for the Holiday Season?
Marketers seem to start talking about the holidays a little earlier every year. There is always a sense of urgency relating to the most lucrative…
An Introduction to Attribution Models for Search Marketers
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” In this digital age, marketers really should have…
How to Build an Audience Using Search
Every online search starts with a problem. Where can I find a hotel in London? How can I save money on my energy bills? Which…
How Does Search Influence Next Gen Marketing Channels?
Next generation marketing channels have been taking over by storm. Millions listen to podcasts on a daily basis while video streams across all sorts of…
How Brand Ad Copy Plays a Critical Role in Share of Search
What is Share of Search? Share of Search is an organic metric that allows a company to gauge their brand visibility in organic search and…
Keeping Your Search Campaigns Healthy
The old proverb, a watched pot doesn’t boil, doesn’t quite translate into the world of paid search. Unless you keep a close eye on your…
SEO & Dynamic Content: How Do You Rank Content That Doesn’t Exist Yet?
Dynamic content offers marketers the opportunity to deliver highly targeted content based on a range of criteria, including client personas and user behavior. For marketers…
How to Better Analyze Your Competitors’ Keywords
Keywords are everything when it comes to search engine optimization (SEO) efforts. Most of us have a basic understanding that in order to rank higher…
Can Search Be Personal?
The theme for the month is personalization and we want to tackle this topic in all realms of the marketing world, using this piece to…
The Latest SEO Page Title Best Practices from Google
Google just recently updated their published best practices for writing HTML title tags. In early August, Google started a new system of generating titles…
Get Ahead of the Rest with Keyword Competitive Research Tools
In order to be at the top and remain at the top, you must keep a close eye on your competitors. The Godfather spoke true…
Google Updated How They Display Titles
Around August 17th, Google started a new system of generating titles for pages displayed in their search results. Historically, in Google’s search results, they…
How to Optimize for Articles Carousel on Journalist Panels
Starting in June, Google began testing an article carousel in some journalist knowledge panels. (Photo Credit: Blog.Google) Google’s explanation for the update includes, “With…
A Guide to Local SEO for Small Businesses
The internet is a big place. According to estimates from Internet Live Stats, there are over 1.8 billion unique websites in existence today and this…
Strategies for Ads in the Cookieless Future
If you’re a digital marketer and have been residing anywhere but under a rock, you’ve heard about browsers phasing out third-party cookies by 2022. What…
Apple Launches iOS 14 with New Privacy Mandates
For the past several years, the concept of increasing consumer data privacy has been gaining momentum and has been slowly impacting how marketers use your…
How to Find Winning Blog Topics with SEO
Writer’s Block when Blogging—we have all experienced it. We sit down and are all set to write, but we don’t know what to write about….
The Future of Ad Copy is Responsive
It’s hard to comprehend how small paid media ads used to be. My earliest working memories involve having to abbreviate company names to fit into…