Email marketing has been and continues to be a powerful tool for businesses to connect with their customers and foster brand loyalty while driving growth….
email marketing
How to Create an Email Newsletter That Helps Shorten Your Customer Journey
An email marketing newsletter is a beautiful thing. Quick and easy to set up, incredibly cost-effective to send, and when done right, hugely profitable compared…
Level Up Your Inbound Marketing Strategy with Email Marketing
Inbound marketing works on the principle that some of your customers may wish to avoid being actively sold to. Instead, they want to do their…
Harnessing Your Email Marketing Analytics for a Better ROI
If you are anything like me, you’ll find yourself in the analytics suite of your email marketing platform within minutes of sending a campaign. There…
Where Are We Months After Apple’s Mail Privacy Protection (MPP) Went Into Effect?
Ten months ago, Apple rolled out its Mail Privacy Protection (MPP) update for users of its iOS15, iPadOS 15, and shortly after, macOS 12 Monterey…
Email Marketing Key Performance Indicators for 2022
Great email marketing campaigns don’t start with a killer subject line or a compelling call to action. Instead, they begin with an objective. The fact…
What Does It Mean to Be Personal in Today’s World?
With so many people in the email marketing industry focused on list size, it’s sometimes difficult to remember that email success is primarily based on…
State of Email Marketing 2021
Email is more relevant and engaging going into 2022 than it has ever been. As the new normal set in for 2021, marketers…
Apple iOS 15 Mail Privacy Protection and the Evolution of Email Marketing
When a marketing technology has been around for as long as email, it’s all too easy to visualize a sudden change in the eco-system, such…
BIMI: Email Security While Standardizing the Brand Experience
by Ken Magill for emfluence The idea behind BIMI, or Brand Indicators for Message Identification, is pretty simple: An organization buttons up its email…
5 Must-Have Onboarding Emails That Banks and Credit Unions Should Send In Sequence
Today, conventional banks and credit unions have an ever-growing pool of competition. Thanks to the emergence of more and more challenger “banks” like Simple, Chime…
How to Update Your Email Strategy During a Pandemic (or Any Crisis)
Good news for email marketers: according to a 2019 Twilio study, email and SMS are customers’ preferred methods of communication. The survey, which covered about…
A Guide to HIPAA for Email Marketers
Marketing departments within healthcare organizations face a unique challenge: balancing the need for personalized communication without running afoul of HIPAA guidelines. Often, the challenge isn’t…
How to Design an Emergency Email during COVID-19
In the last few weeks, companies everywhere have had to make important decisions on how to adapt their marketing strategies to the rapidly changing circumstances…
Email Marketing for Manufacturers
Congratulations, you’ve taken the first steps to taking your manufacturing business to the next level with the use of email marketing! That’s right, email is…
Make Like a Great Email Campaign and Split: 7 A/B Tests You Can Try Now
Crafting the perfect email for your campaign can be tough. Great results depend on coming up with the right words to say, what to offer, how much content to include, etc. You could take your best guess, or you could let your audience decide!
Email for Every Step of the Customer Journey
Looking for a way to easily and effectively communicate with your prospects and clients? Email is the perfect channel for the job! When used…
Lead Nurturing: A Ghost Story
It’s Tuesday morning. You’re in the heart of the B2B Sales pit. No, you ARE the heart of the B2B Sales pit. You’re half a…
How to Begin Your Next Email Marketing Program Assessment
So you’re thinking it’s time to evaluate your email marketing program. Maybe you’re concerned that trends have changed, your content is outdated, or that you’re…
Take Email Content to the Next Level with Engaging Visuals
Still using standard, static header images in your emails? You’re allowed to have more fun than that. In email marketing, personalization is one of…
6 Ways to Integrate Search Engine Marketing and Email Marketing
Email marketing and search engine marketing are the top channels for driving highly qualified traffic to your website, and they are excellent ways for prospects…
How to Integrate Your Email Marketing and Social Media Strategy
Email isn’t dead and it’s far from being dethroned as the most effective tactic for marketers. Despite social media being the newer, shinier tool for…
Questions to Ask When Choosing a Marketing Automation Platform
When considering an email marketing or marketing automation platform, it’s easy to get analysis paralysis comparing features, promises and pricing tiers. With so many options,…
What You Can—and Can’t—Do with Transactional Email
Featuring an average open rate that can be eight times higher and an audience that requires a broad opt-in policy, it’s no wonder that transactional…
Mastering KPIs in B2B Email Marketing
“If we have data, let’s look at data. If all we have are opinions, let’s use mine,” former Netscape CEO Jim Barksdale emfluence partners with…
Four Ways to Engage Your Audience with Email Animation
GIF usage continues to flood every corner of the Internet, and while their popularity can be attributed to the fact that they inject more fun into our content, marketers can also utilize them to better engage their readers.
Gmail’s Promotions Tab Gets a Visual Lift
If you have Gmail, then your inbox just got more visual! You may have noticed that Google has made some updates to their Gmail Promotions…